Active Campaigns

There are times that marketing thru the internet can be a bit of a hassle. You have to open a lot of applications and tabs just to make sure that you are using the best tools to optimize your market search, email campaigns and to monitor your market. With Active Campaigns, you can do a lot with just one software program. No need to open a number of applications just to do your job, Active Campaigns is an all in one marketing solution that can integrate a lot of applications into one single software program.

Pros:

  •    Has a lot of integrations that you can tie up with the software, it’s a one stop all in access thus it is easier to use when you are doing internet marketing
  •    Helps pick up consumers that have the same interest in the products that you sell
  •    Has a 14-day free trial option
  •    Ideal for Public Administration, Small business, medium sized business and freelancers
  •    Can support web-based devices, Windows, mac, Linux, iPad, iPhone and Android-based devices
  •    Can support different text and languages ( English, Spanish, Turkish, Portuguese, Italian, Indonesian, German, French, Finnish, Dutch, Danish and simplified Chinese
  •    Support options is great, customer service is quick to reply, has FAQs, Video Tutorials, Phone support and online support plus a forum on their site

Cons:

  •    Has no HTML and CSS integration, although the company is saying that they are planning to add this in their newer updates
  •    The campaign builder needs to improve, the response is slow thus eating precious marketing time
  •    Still needs to improve on automated campaigns, response is also slow
  •    If you rely too much on using a CRM tool, this may not be the best option for you, however, if you are a light CRM user, this software will do
  •    Since the system has a lot of plugins, if you are not yet used to this type of software, hire an expert to help you set up to maximize the full potential of how the software works
  •    Even if this system is compatible with a lot of software, it tends to slow down your PC or device if your hardware is of a lower end of the spectrum, the system needs a stronger hardware device to work on optimally

This system is best for small to medium businesses. Active Campaigns software system is also best handled by at least two to ten people. Operating systems that can support this software are the following: Windows 8, Windows 2000, Web Browser (OS agnostic), Mac OS, Windows XP, Windows Vista and Windows 7.

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