Infusionsoft Reviews

Small business operations are made productive if the company is able to tap into software solutions that can help organize client’s files, produce leads, analytics and predict sales. Email campaigns are also helpful since it can encourage interaction with current and potential clients.

 

Infusionsoft is easy to use customer relationship management tool to use that is great for small to medium sized business. Unlike other software programs, Infusionsoft requires users to start with a Kickstart program. This is a requirement for all new users paid just once. You can choose from Kickstart Lite at $999,  Kickstart at $1,999 and Kickstart Pro at $2,999.

Here is the list of price and options you can choose if you want to start using Infusionsoft:

  1.    Essentials – at $199 per month, you can use the Infusionsoft CRM and marketing automation. You can have at least 2,500 contacts and 12,500 emails per month. This plan can be used by 3 users.
  2.    Deluxe (sales automation) – at $299 per month, you can use the Infusionsoft CRM, Marketing automation, and sales automation. This plan can store up to 5,000 contacts and have 25,000 emails per month. This plan can be used by at least 4 users.
  3.    Deluxe (e-commerce) – at $299 per month, you can use the Infusionsoft CRM, Marketing automation, and e-commerce. This plan can store up to 5,000 contacts and have 25,000 emails per month. This plan can be used by at least 4 users.
  4.    Complete – at $379 per month, you can use the Infusionsoft CRM, Marketing automation and sales automation and E-commerce. This plan can store up to 10,000 contacts and have 50,000 emails per month. This plan can be used by at least 5 users.
  5.    Team – at $599 per month, you can use the Infusionsoft CRM, Marketing automation and sales automation and E-commerce. This plan can store up to 20,000 contacts and have 100,000 emails per month. This plan can be used by at least 10 users.

 

Pros:

  •    Oriented on daily task. Has a “My Day” dashboard that helps organize daily task
  •    Simple and easy to use lead management tools
  •    Marketing metrics are simple to use and understand
  •    Drag and drop down email builder navigation
  •    Dashboards are customizable and widget based
  •    Auto responders can be customized
  •    The Kickstart program can help new users on how to use and navigate the product
  •    Customer service is always available and ready to help

Cons:

  •    Expensive for a small business operation
  •    Email campaign templates are limited
  •    Reporting is too basic for those who are heavy users
  •    Others find the Kickstart program unnecessary
  •    Integration with other software is not as extensive compared to other competing CRM programs
  •    Important applications for e-commerce like Magento or Shopify cannot integrate with  Infusionsoft yet
  •    Has limited number of users considering the price point of the product

 

Business operations and marketing are made easy with the help of Infusionsoft. This easy to use CRM and email marketing platform for small business can help you in your sales and marketing target. Its function and tools are great for starters and for those who want a basic platform that works.

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